Solutions
Big-Picture Thinking. Roll-Up-Your-Sleeves Execution.
Six areas of practical support for flooring dealers and related businesses. Start with one challenge, or bring us in across the whole business.
01
Growth & Marketing
Bring in More Business. Win More of the Right Business.
Explore Growth & Marketing →- Fractional Chief Marketing Officer (CMO)
- Marketing strategy and annual planning
- Branding and positioning
- Website strategy, redesign, and conversion optimization
- SEO and local search optimization
- Digital advertising and lead generation
- Email and SMS marketing
- Social media strategy
- Marketing automation
- CRM campaigns and lead nurturing
- Sales strategy and management
- Showroom sales training
- Sales scripts, playbooks, and follow-up systems
- Lead conversion and lost-sale analysis
- Commercial sales development
- Builder, remodeler, designer, and contractor relationships
- Customer retention and referral programs
- Customer database cleanup and reactivation
- Manufacturer co-op marketing coordination
- New product and category launches
- Marketing analytics and return on investment
- E-commerce growth strategy
02
Profitability & Financial Management
More Than Revenue. Let's Improve the Bottom Line.
Explore Profitability & Financial Management →- Fractional Chief Financial Officer (CFO)
- Financial performance analysis
- Budgeting, forecasting, and cash flow planning
- Gross margin and net profit improvement
- Product, category, customer, and location profitability
- Pricing strategy and price file maintenance
- Markup and margin analysis
- Competitive pricing research
- Customer-specific pricing
- Contractor and builder price programs
- Discount controls and minimum margin policies
- Product catalog development and maintenance
- Digital catalogs and product data management
- SKU and item master cleanup
- Supplier cost updates and price increases
- Installation pricing and job costing
- Purchasing and vendor negotiations
- Inventory investment optimization
- Excess and obsolete inventory reduction
- Accounts receivable and collections improvement
- Financial dashboards and KPI reporting
- Financing strategy and working capital planning
- Business valuation coordination and financial exit readiness
03
Operations & Managed Services
Less Administrative Chaos. More Time to Run Your Business.
Explore Operations & Managed Services →- Fractional Chief Operating Officer (COO)
- Business process improvement
- Outsourced order desk services
- Order entry and purchase order processing
- Vendor order placement and confirmation
- Backorder and delivery tracking
- Customer service overflow and shared inbox management
- Order status communications
- Returns, shortages, damages, and claims coordination
- Centralized order management
- Purchasing and procurement support
- Inventory planning and cycle counts
- Warehouse workflow optimization
- Logistics and delivery coordination
- Installation scheduling and dispatch
- Installer network development and management
- Estimating and measurement workflow improvement
- Installation job costing and callback reduction
- Showroom operations and merchandising
- Standard operating procedures
- Multi-location process standardization
- Outsourced administrative support
- Project management and implementation
- Fractional HR leadership
- Organizational design
- Workforce planning
- Job descriptions and accountability
- Recruiting and hiring process development
- Employee onboarding and training
- Performance management
- Compensation and commission plans
- Employee retention and engagement
- Leadership development
- Manager coaching
- HR policies and handbook coordination
- Employee documentation and recordkeeping workflows
- Benefits administration coordination
- Payroll administration and processing coordination
- Timekeeping and attendance workflows
- Sales commission and bonus calculations
- Installer payment workflow coordination
- HR and payroll software selection
- Workforce productivity improvement
- Succession planning for key employees
- Multi-location HR process coordination
05
Technology, E-Commerce & Payments
Make Your Systems Work as Hard as You Do.
Explore Technology, E-Commerce & Payments →- ERP selection and implementation
- Flooring business management software evaluation
- CRM setup and optimization
- POS and inventory system improvement
- E-commerce strategy and development coordination
- B2B online ordering portals
- Customer-specific online pricing
- Online catalogs and product data enrichment
- Product photography and content workflows
- Website merchandising and search
- Order management integrations
- Supplier and manufacturer data integrations
- EDI coordination
- Accounting, inventory, and sales system integrations
- Digital payments integration
- Credit card processing integration
- ACH and electronic payment workflows
- Payment gateway and processor evaluation
- Customer invoicing and payment links
- Recurring payment capabilities where appropriate
- Customer financing program evaluation and integration
- Buy-now-pay-later or installment financing options where appropriate
- Consumer and commercial financing workflow coordination
- Contractor and trade account payment processes
- Automated payment reminders
- Accounts receivable workflow improvement
- AI and workflow automation
- Automated price file comparisons
- Automated order acknowledgments and status updates
- Reporting dashboards and business intelligence
- Cybersecurity and data privacy coordination
06
Expansion, Succession & Exit Planning
Build a Business That Can Grow Beyond You.
Explore Expansion, Succession & Exit Planning →- Business strategy and growth planning
- New geographic market research
- New territory and showroom expansion
- New store opening plans
- Market sizing and competitor analysis
- New customer segment development
- Residential and commercial market expansion
- Builder, multifamily, property management, and institutional opportunities
- Distribution and dealer network development
- New product and revenue channel development
- Expansion budgeting and financial modeling
- Staffing and operational readiness planning
- Strategic partnerships and acquisitions
- Acquisition screening and due diligence coordination
- Post-acquisition integration
- Business succession planning
- Family business transition planning
- Successor identification and development
- Management team development
- Reducing owner dependency
- Business process documentation
- Sale readiness and operational due diligence preparation
- Ownership transition roadmaps
- Retirement and phased exit planning
- Coordination with accountants, attorneys, lenders, and transaction advisors
- Post-transition implementation support