Flooring Expertise. Business Experience. Practical Innovation.

I've Spent 24 Years Learning What Makes Flooring Businesses Work.

From helping grow a family flooring business from $5 million to more than $30 million to building technology around real industry challenges, I've spent my career connecting the products, people, operations, and systems that make this industry work.

Let's Talk Flooring Business Explore My Story

24 Years in Flooring · 100+ Supplier Relationships · Firsthand Business-Growth Experience

Eisa Shunnara with his wife Tanya and their two sons standing together on a golf course overlook
24 Years
Of flooring industry experience.
1 → 3 Stores
Helping expand the family business.
$5M → $30M+
Organic growth in business at Issis & Sons.
100+ Suppliers
Experience across a broad flooring supplier network.

Store and revenue figures describe the growth of Issis & Sons, the Shunnara family business, and Eisa's contribution as part of the team that built it.

Where It Started

I Didn't Learn Flooring From the Outside. I Grew Up in It.

Some people study an industry before deciding how to improve it. I had the opportunity to grow up inside one.

At Issis & Sons, I learned that success requires much more than beautiful products. It takes strong supplier relationships, careful financial management, dependable operations, excellent service, and people who take pride in their work.

I helped my family's business grow from one store to three, expanding from approximately $5 million to more than $30 million in business. We accomplished that growth organically, with practically zero dollars spent on marketing, and built issishome.com to bring the business online.

That experience shaped how I think about business. Sustainable growth comes from understanding customers, earning trust, operating intelligently, and consistently delivering on promises.

After 24 years in the industry, I decided to bring those lessons beyond the family business and help other flooring businesses solve problems, improve execution, and build their next chapter.

Get to Know My Experience

  1. 01

    The Foundation

    Issis & Sons — learning the business from the inside.

  2. 02

    The Growth

    One store to three.

  3. 03

    The Scale

    Approximately $5M to more than $30M in business.

  4. 04

    The Systems

    Finance, operations, and technology.

  5. 05

    The Storefront

    Built issishome.com, the family business's e-commerce site.

  6. 06

    The Next Chapter

    RepConnect and helping flooring businesses across multiple markets.

The Combination

I Understand the Whole Business, Not Just One Piece of It.

Flooring Expertise

Twenty-four years across high-end residential flooring, light commercial projects, builders, imported rugs, tile, and stone have taught me how products, suppliers, customers, and execution intersect.

Financial and Operational Thinking

My CFO perspective helps me think beyond sales and consider profitability, cash flow, purchasing, resources, workflow, and sustainable growth.

Technology That Serves the Business

My technology experience spans flooring systems, integrations, mobile tools, visualization, and custom software solutions designed to help businesses execute more effectively.

Let's Solve a Real Business Problem

Technology & Integration

Technology Should Work the Way Flooring Businesses Work.

My technology perspective comes from working inside the industry. I understand that systems must support the people doing the work, connect the right information, and reduce friction rather than introduce more complexity.

  1. Since 1995

    RFMS

    Hands-on experience with flooring business management software across multiple generations.

  2. Modern systems

    Cyncly

    Working with modern flooring business and retail systems.

  3. Visualization

    Roomvo

    Experience with room visualization tools that help customers see products in their space.

  4. Measurement

    Measure Square

    Experience with digital measuring and estimating workflows.

  5. Above the stack

    Custom software

    Solutions designed to sit above existing systems and improve execution.

  6. Created 2024

    RepConnect

    Built around real industry challenges, following a pilot with a large manufacturer.

Listed tools reflect hands-on experience, not partnerships or endorsements.

  • Business systems
  • Supplier & product data
  • Visualization
  • Measurement
  • Execution workflows

Connected execution

The right information reaching the people doing the work.

Illustrative concept — not an actual RepConnect architecture.
Screenshot of the RepConnect.ai website
RepConnect.ai
Shunnara Holdings workspace at Innovation Depot in Birmingham, Alabama
Shunnara Holdings at Innovation Depot, Birmingham
Explore RepConnect

Evidence

Experience Is Valuable. Evidence Makes It Tangible.

Business Experience

Issis & Sons

  • — One store to three
  • — Approximately $5M to more than $30M in business, grown organically
  • — Practically zero dollars spent on marketing
  • — Built e-commerce: issishome.com
  • — High-end residential, light commercial, builders, imported rugs, tile and stone
  • — More than 100 supplier relationships

Practical Industry Insights

How I think about the business

Articles on customer relationships, operations, disconnected systems, technology investments and execution — written from the inside of a real operating business.

Read Insights Posts on LinkedIn →

Where I Can Help

Sometimes You Don't Need Another Vendor. You Need Someone Who Understands the Business.

01

Flooring business operations

Store operations, purchasing, workflow and the day-to-day realities of running a dealer business.

02

Technology and systems integration

Getting business software, visualization, measurement and custom tools to work together.

03

Financial and operational efficiency

Thinking about profitability, cash flow, purchasing and resources — not just sales.

04

Supplier and industry relationships

Perspective from working with more than 100 suppliers across categories.

05

Customer experience and organic growth

Lessons from growing a family business with practically zero dollars spent on marketing.

06

Practical innovation and execution

Moving from an idea to something that actually works inside a real business.

Areas for conversation — not a menu of formal services or guaranteed results.

Start a Conversation

Eisa Shunnara

BE THE ANSWER

Author · Operator · Industry Thinker

Don't Just Compete. Become the Answer.

Eisa's experience inside a real operating business informs his perspective on customer relationships, execution, service, and sustainable growth.

BE THE ANSWER extends that philosophy into a book for readers interested in how businesses serve customers and build meaningful relationships.

Get the Book on Amazon
Cover of Find Your Edge by Eisa Shunnara

Also by Eisa

Find Your Edge

How to Build a Personal Advantage That Compounds

View on Amazon →

Family, Faith & Service

The Most Important Things in My Life Won't Fit on a Résumé.

Business has given me the opportunity to build, solve problems, and work alongside incredible people. But the foundation of who I am starts somewhere else.

I've been blessed to share 20 years of marriage with my wonderful wife, Tanya, and to raise our two teenage sons. Family comes first, and my Christian faith is central to how I try to live, lead, and serve.

That belief carries into my involvement in church, community service, and the causes that matter to me.

Eisa Shunnara with his wife Tanya and their two sons on a boat near coastal cliffs

Family First

Twenty years of marriage to Tanya and two teenage sons. Everything else is built around them.

Faith in Action

Teaching middle-school Sunday school and founding The Kings Men within the Melkite Catholic community.

Service Without the Spotlight

Volunteer board service and charitable involvement in causes that matter.

Gold mosaic apse of Christ Pantocrator in a cathedral
A large group of friends and families gathered outdoors

“Success matters. Who you become along the way matters more.”

Contact

Good Business Starts With a Good Conversation.

Whether you're a flooring dealer working through an operational challenge, a manufacturer exploring better execution, or an industry professional with an idea worth pursuing, I'd enjoy hearing your perspective.

Let's talk about where you are, what you're trying to accomplish, and whether my experience can help.

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